Marketing & Sales
experiencia.bbva.com helps market research, sales, advertising, research and development, and customer service departments execute efficient and effective studies. Online surveys provide the necessary information to better understand potential customers, the competition and to monitor how effective the resources given to marketing and sales are.
Examples of studies:
Researching market, user or competitors
Online surveys are a simple and economic way of monitoring market trends. By carrying out these surveys (product test, name test, price test), , purchase behavior information is obtained from customers illustrating why they buy, how they choose who to buy from, and what they intend to buy in the future.
Providing a good service does not consist solely of understanding the customer's needs. It is important to ensure that the service is received. In addition to measuring customers' satisfaction, it is essential to determine the different degrees of satisfaction, given that the difference between a satisfied customer and a dissatisfied one could be a significant change when it comes to repeating the purchase.
Your Website visitors
Discover who visits Your Website, , his or her socio-demographic profile and other useful decision-making information. It is imperative to find out your website visitors’ satisfaction level, , their opinion on the buying process, and to identify the pros and cons of the website.
Easily create surveys and get the responses that you need.